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this is an excellent science/research based book that discusses that factors that influence our eating habits. it's written without the technical jargon and there's humor to keep it from being too dry. it's eye opening. some of it makes sense and some of it is "new" information. there are tips to overcome the things that cause us to eat and drink more than we should. a must read for every person who eats.
I received my order promptly & in good condition. I would purchase from this seller again.Very satisified.
This book is very eye-opening. I have struggled with my weight all my life and believed that I knew all there is to know about the psychology of eating--but this book proved me wrong. Now I understand how often I may be eating more than I realize and why that happens. The book is written at a layman's level without being "dumbed down" and is an interesting read for anyone who eats.
This book was facinating reading. Actually a friend had loaned me a copy but I found it so interesting that I bought one to keep. The experiments regarding why people eat what they do and as much as they do were very informative and interesting. Great book.
Author Brian Wansink shares his research that shows humans to be hopelessly impacted by supposedly irrelevant food factors as brand name, size of food containers, and labeling. So will putting foods in opaque containers. Putting any obstacle between us and food drastically decreases the likelihood that we will eat it. The food industry is doing what we reward them to do -- produce cheap and tasty foods high in the stuff our bodies crave -- fat, sugar and salt. People will eat more from a large box of popcorn than from a smaller box. Our sense of taste is affected not only by a food's smell but by its color. There are so many messages in this book, but they all come down to the fact that when it comes to food, we can't trust our own minds. Wansink also takes recent food authors (like Morgan Spurlock) to task for blaming the food industry for making us fat.
But Wansink's point is well taken. So will placing it in a basement storage area. If we take conscious action to reduce our intake by the "Miracle Margin" of 100-200 calories per day, we can lose 10-20 pounds painlessly over the course of a year.The lessons of "Mindless Eating" are repetitive (even in the abridged audio version) but they are valuable nonetheless. The fact that we are irrational about food gives us methods or avoiding overeating. A wine labeled as having been produced in a famous or accepted locale (California) will be perceived as tasting better than one from North Dakota. Fast food joints, Wansink reminds us, don't care whether we eat the food or not -- as long as we keep buying.
And on and on.There is good news. Putting a pause point -- a barrier that lets us ponder our choice to eat, even for a few seconds, will reduce our tendency to graze. This is a bit disingenuous, in that it takes the food outlets off the hook almost completely. Accept that our bodies are built for an environment that offers few feasts, that we live in an environment that permits daily gluttony, and re-engineer our homes and offices to reduce the temptations that push us to overeat.
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